Just recently announced that Indigo Books & Music Inc. will add a photography department. Customers will be able to bring in their own photos to print, create photobooks, buy photography as art and get their portrait taken.
They are taking on this new endeavour to compensate for declining book sales for traditional book retailers, even though Indigo saw positive growth over the past retail year. On top of this they will also increase the amount of their own branded gift products they sell, and expand their toy departments to all 75 stores.
Essentially, Heather Reisman, CEO of Indigo Books & Music Inc. hopes that by adding more features to her stores, it will continue to entice people to still shop at stores versus just online.
Very interesting. With the success of their toy and gift departments, I can see why they are expanding their reach further, especially in to the photo book market; I assume they will offer some pretty cool features. But will it be successful? They are testing the in-store photo departments in 2 stores.
It seems Indigo is trying to become more and more like a one-stop shop, but a one-stop shop for what? Next stop: Indigo clothing line? Hmmm… would I buy from an Indigo clothing line?
What are your thoughts?