Festival News: The Word On The Street is a greener event in 2012!

Canada’s Largest Book & Magazine Festival: A Greener Event in 2012!

In celebration of its site move this year, The Word On The Street has worked to enhance and expand its eco-friendly initiatives in 2012.

Earlier this year, The Word On The Street announced that for its 23rd Festival it is moving out of Queen’s Park and 100% back on to the street. This move was made to assist the City of Toronto Parks and Recreation Department with its restoration plans for Queen’s Park. The new Festival Site Plan will encompass the Festival’s regular street closures around Queen’s Park – from University Avenue (at Bloor St), around Queen’s Park Crescents East and West, to Wellesley Street – and now extend south of Wellesley Street, around the Ontario Legislature Building, to College Street.

To build on this green momentum, The Word On The Street is happy to behosting celebrated environmentalists and authors David Suzuki and Jeff Rubin as its Festival headliners. The Festival will be the kick-off to their multi-city, Canadian eco-tour where they will be discussing their shared belief that a truly sustainable future can only be found at the intersection of ecology and economics. This is a can’t miss segment happening on the Scotiabank Giller Prize Bestsellers Stage at 3 p.m.

The Word On The Street has also increased the number of eco-friendly projects at the Festival in 2012 and are proud to announce their Green Initiatives Partners: Webcom, Cascades Fine Paper Group, Cascades Recovery Inc., Cycle Toronto, and Bullfrog Power.

In collaboration with its Official Print Sponsor Webcom Inc., its Official Paper Sponsor Cascades Fine Paper Group and its Official Paper Recovery Sponsor Cascades Recovery Inc., The Word On The Street continues its commitment to “close the loop” in the production of its Festival Program and KidStreet Festival Guide.  Together, they are working to reduce the environmental footprint of the programs by using paper that contains 100% post-consumer fibre from Cascades Fine Paper Group; by printing with Webcom who uses vegetable-based inks, cold-set printing press, and heat recovery systems to reduce their total energy use; and by working with Cascades Recovery whose business is to manage discarded materials to lessen waste.

The Word On The Street is also excited to partner with Cycle Toronto again in 2012 to provide a complimentary bike valet service. The Bike Valet Service, powered by AutoShare, will be located at the College Street entrance to the Festival.  Festival visitors are encouraged to leave their car at home and use pedal power to make their way to The Word On The Street.

Lastly, in 2012 The Word On The Street is proud to partner for the first time with Bullfrog Power to “green” their VIP Lounge – an exclusive Festival Day destination for the festival’s authors, presenters, and sponsors. The Word On The Street VIP Lounge will be bullfrogpowered with 100% green electricity!

About The Word On The Street’s Green Initiatives Partners:

Bullfrog Power, Canada’s 100% green energy provider, offers homes and businesses clean, renewable energy solutions. By choosing Bullfrog Power’s green energy, you can reduce your environmental impact, support the development of new renewable generation in Canada and help to create a cleaner world for today and tomorrow.

Cascades is a company founded on the principle of respect. It is a company where initiative and respect for the environment are part of its everyday operations. This objective is ongoing, and we have pooled our efforts to improve our products and processes to always reduce our environmental footprint on the planet.

Cascades Recovery Inc. is in the business of managing discarded materials. Through its Recovery …PLUS program, Cascades Recovery helps businesses achieve their sustainability goals by diverting material from landfill sites and working towards zero waste.

Cycle Toronto provides a strong, unified voice for Toronto cyclists. They are a membership-based organization that connects cyclists from all across Toronto. They work together with citizens, community groups, bike shops and the City towards the common goals of ensuring that cycling is a legitimate, accessible, and safe means of transportation.

For more than 30 years, Webcom has been a forward-thinking book printer offering innovative programs to address the challenges of high inventory and production costs, customized for publishers of books, catalogs and directories across North America. Programs are integrated through advanced workflow technology and automation of leading-edge inkjet web press, conventional offset presses and the latest bindery systems. As an award-winning leader in the area of environmental responsible production, Webcom has strict policies in place to reduce the impact of paper usage, emissions and energy consumption.

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