The Word On The Street and TD Bank Group have been recognized by Festivals and Events Ontario’s 2014 Achievement Award for Sponsor of the Year. The award, announced at a gala event held in Niagara Falls on Friday March 6, honours innovation in creating memorable event experiences.
The Word On The Street promotes and encourages literacy and a love of reading from the youngest possible age. The annual festival features an area devoted to children’s literary activities and vendors. TD KidStreet, sponsored by TD, hosts a fantastic blend of children’s author programming and family-friendly activities including the TD Children’s Literature Tent, the TVOKids Stage, the Children’s Activity Tent and the TD Interactive Storybook.
TD’s sponsorship supported the production of the children’s area, a schedule of interactive crafts, games, and activities based on new Canadian children’s books, and a vast marketplace of children’s book publishers and other youth-related exhibitors. In 2014, the TD Children’s Literature Tent featured much-loved authors including Frances Itani, Kenneth Oppel, Helaine Becker, and Michael Redhill. CBC presented the shortlist for the 2014 TD Canadian Children’s Literature Award, with readings from the nominated books. Festival visitors also had the chance to receive a free copy of Doors in the Air as part of the TD Grade One Book Giveaway. Copies of the book were given to every Canadian grade one student last fall.
TD supported The Word On The Street’s outreach and encouraged their employees to engage with the community through volunteerism. TD employees volunteered directly with The Word On The Street, aiding visitors at the Information Booths, and at festival reading venues.